Taxi provides a tool for quickly locating a taxi service in Israel. Using GPS, this location-based application, establishes the user’s position and then identifies the nearest taxi, in the fastest time possible. Taxi removes the need to telephone a Taxi.

The logo was chosen by UNESCO to be the winner of the Cultural Diversity logo competition.

The logo for the International Festival represents Cultural Diversity. The symbol is inspired by the urban environment and the nowadays digital life. It combines architectural shapes of the city with an oversize pixels shapes.The color combination is bright colors. The palette takes a contemporary approach while represents the Cultural Diversity.

Kzarzar - Digital short story logo design

The Excellence for Handicrafts Award - logo design celebrates worldwide traditions of arts and crafts. My inspiration came from the indigenous and highly skilled techniques, patterns and themes found in every continent. To produce my concept, I created the base manually. My intention was to generate something that was clearly hand-made, and yet had a contemporary feel. The logo was designed to inspire people and to raise global awareness on the value of supporting and sustaining local art and craft in an increasingly globalized world.

The installation was inspired by my first experience of the beautiful, Bostonian fall. Driven by this experience, I have created the "Fall" installation in the Doran Gallery, MassArt, Boston.The "Fall" installation is composed of real leaves placed in a circle on the floor of the gallery. The leaves are shaped as a perfect circle, made out of two hues of leaves. At the middle of the circle, there are red leaves which are surrounded by yellow and brown leaves. The viewer can view, smell and touch the leaves. The installation can be viewed from the inside as well from the outside of the gallery - from the street. Due to the natural process of decomposition the "Fall" installation is dynamic and constantly changing. As time goes by, the leaves rot. The natural process affects the perfect circle's shape, the smell and the density of air in the gallery.

My wish was to capture a passing moment in time and place. The installation expresses the dynamic boundaries of our world - seasons, places, and environments. This project questions the dynamic relationships between the outside and the inside, the natural and the artificial. I desired to capture an authentic human encounter with nature and to reconstruct it in a controlled environment.

Project in process.

The "Insight" project is a world map presentation which is composed of people's points of view from all around the world. Along with the user's city information, the platform presents two photos by each user: 1. A picture of the view from his/her window (the exterior). 2. The view of the inside of the room (the interior). The two photos are a chance for a more personal, individual output of our world today. While in social networks the users are limited to their own friends' data, here they have the chance to discover and explore different people, places and cultures. In this platform the boundaries of objective and subjective, personal and public are blurred by the users and their individuals insights. "Insight" celebrates culture diversity and the connection between people. From Hong-Kong to Barcelona, we get insights into the authentic lives of people around the world. This glance allows us to participate in the daily being of someone geographically and culturally distant. The goal of the project is to increase mutual understanding worldwide.

In addition to the virtual world, the project also exists in the physical world. The pictures from "Insight" are projected on building facades in different cities and countries. The projection takes place in the urban landscape, and it is accessible to the community. The images are projected from the inside of the building's windows on to a screen located in the window and facing the street. From the street view, different windows contain different images from around the world. These continually change showing views from different cities. People in their own familiar urban environment are able to explore and discover different cities and individuals' interiors. I hope that by a fun and engaging experience people will broaden their horizon to new perspectives.

The following pictures was taking by: Danny, Ella, Yael, Lev, Uri, Anat, Tomoko, Ziv.

I'll be happy for new pictures, if you would like to participate please kindly send me your views to:
hello.insight@gmail.com
Thank you :)